At This Spanish Comedy Club Patrons "Pay Per Laugh"

Meera Dolasia
Wed, 15 Oct 2014 11:40:51 -0700

In September 2013, the government of Spain increased taxes on cultural events from 8% to 21%, making the cost of live theater performances prohibitive for most people. Within four months, venues reported a 30% decline in audience. While most theater owners sat around fuming at the officials, Barcelona-based Teatreneu, decided to tackle the challenge with an innovative approach to attract audience.