Oakland-Based Imperfect Will Sell Only "Ugly" Fruits And Vegetables

Meera Dolasia
2015-05-17T12:47:36-07:00

Similar to humans, produce comes in different shapes and sizes. Yet, chances are you have probably never encountered a gnarly looking carrot or an apple with "character" at your local grocery store or farmers market. That's because any fruit or vegetable that looks different from what is considered "normal" is deemed undesirable and automatically tossed out!