Over the years, American pizza restaurant chain Domino’s has come up with several smart marketing strategies to create brand awareness and increase sales. These include deploying a delivery robot, allowing customers to place an order with a pizza emoji tweet, and launching a “Tummy Translator” app which offered food recommendations based on the customer’s stomach rumbles. For its latest campaign, “Paving for Pizza,” the company is taking on a pressing problem – America’s cracked and pothole-ridden roads....
Read news articleFor most climbers, professional or amateur, summiting Mount Everest — Earth’s highest mountain above sea level — once is a crowning achievement. However, don’t tell that to Kami Rita, who scaled the peak of the treacherous mountain for the 22nd time on May 16, 2018 breaking the previous record of 21 successful ascents he shared with two fellow guides. And the veteran mountaineer is not done yet! Prior to embarking on the recent climb, the 48-year-old announced, “My goal is to reach the summit of Everest at least 25 times. I want to set a new record not just for myself but for my family, the Sherpa people and for my country, Nepal.”...
Read news articleDepending on where you live, today — Thursday, June 21 — is the first day of summer or winter. Also known as the June solstice, it is the day when the North Pole is most inclined towards the sun, allowing residents of the Northern Hemisphere to enjoy the longest day of the year. Conversely, those living in the Southern Hemisphere will experience the shortest day of 2018....
Read news articleUnlike other professional sports organizations such as the NBA, NFL, or MLB, FIFA, the governing body of association football, or soccer, has traditionally been resistant to adopting technology on the field. "We shall rely on human beings," former FIFA President Sepp Blatter said in 2002. "Players make mistakes, coaches make mistakes and yes, sometimes referees make mistakes. But football is passion, football is emotion. Football has a human touch."...
Read news articleProfessional surfers in pursuit of the perfect wave will no longer have to depend on the whims of nature. Instead, they can head over to the farming town of Lemoore in Southern California, which is home to the world’s first wave pool dedicated to competitive surfing. Originally named after its founder, American surfing legend, 11-time world champion Kelly Slater, it was rebranded WSL Surf Ranch after the World Surfing League acquired a majority stake in 2016....
Read news articleAn almost complete dinosaur skeleton, auctioned by Aguttes at the Eiffel Tower in Paris on June 4, is making headlines after it sold for an astounding $2.3 million, much higher than the $1.4 million to $2.1 million estimated by the French auction house. The steep price paid by a French art collector was justified given that the 150-million-year-old fossil, believed to be that of a new dinosaur species, is the only one of its kind discovered to date....
Read news articleOn Thursday, May 31, 14-year-old Karthik Nemmani stunned the world when he beat crowd favorite and veteran competitor Naysa Modi to win the coveted Scripps National Spelling Bee championship. His winning word? Koinonia, an obscure word of Greek origin, which means “an intimate spiritual or Christian communion.” The Texas eighth-grader’s opportunity came unexpectedly in the first championship round after Naysa mixed up the single and double “s” in bewusstseinslage, a German-derived word which means “a state of consciousness or a feeling devoid of sensory components.”...
Read news articleWhile Fridays are always the best day of the week, June 1 promises to be even more special. That’s because it also happens to be National Donut Day, which means it is your civic duty to consume one, or even a dozen, of the delicious fried treats! Surprisingly, the holiday was not established by donut manufacturers to boost sales, but by the Salvation Army to help raise much-needed funds for the needy....
Read news articleCommemorated annually on the last Monday of May, Memorial Day is a federal holiday set aside to honor the brave men and women of the United States Armed Forces who have sacrificed their lives in the line of duty. This includes everyone who has served in the US Army, Navy, Marine Corps, National Guard, Air Force, and the Coast Guard....
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