Domino's Is Funding Road Repairs To "Protect" Your Pizza

Ariel Kim
Wed, 27 Jun 2018 09:18:33 -0700

Over the years, American pizza restaurant chain Domino’s has come up with several smart marketing strategies to create brand awareness and increase sales. These include deploying a delivery robot, allowing customers to place an order with a pizza emoji tweet, and launching a “Tummy Translator” app which offered food recommendations based on the customer’s stomach rumbles. For its latest campaign, “Paving for Pizza,” the company is taking on a pressing problem – America’s cracked and pothole-ridden roads.